In licensing, one company (Licensor) grants another company (Licensee) the right to use its intellectual property (IP) in exchange for a fee. This arrangement benefits both parties: the Licensor earns revenue without direct product development & manufacturing, and the Licensee gains access to a popular IP without the costs of creation.
Facilitating the process between Licensor and Licensee while overseeing the entire project from A to Z you find the experienced licensing agent with expert insight into specific markets. The aim of the agent is to help both parties capitalize on the value of the brand.
Process
FAQ
Did you know?
What is Brand Licensing?
Brand Licensing is a strategic business model where an established brand grants permission to another company to use its trademarks, icons, characters, or other intellectual properties in exchange for royalty payments or other forms of compensation.
What is an Intellectual Property?
An Intellectual Property, also known as IP, refers specifically to the intangible assets that a brand owner possesses and grants permission to use for a fee. These assets are what create brand recognition and value for consumers.
What is a Licensor?
In Brand Licensing, a Licensor is the brand owner. They’re the ones who hold the rights to the intellectual property (IP) that’s being licensed.
What is a Licensee?
A Licensee is the company or individual who receives permission from Licensor to use their intellectual property (IP) to develop and sell products that leverage the brand’s recognition and value.
What is a Licensing Agent?
A Licensing Agent facilitates the process of connecting brands with potential Licensees and managing licensing agreements on behalf of these clients. An agent’s expertise in brand licensing enables their clients to expand their reach and increase their revenues by leveraging the value of an intellectual property in new and exciting ways.
How does it work?
When a brand decides to license its assets, the Licensing Agent works closely with brand owner to understand their goals, values, and desires. Then the agent identify potential local Licensees that match these criteria and facilitate the negotiation of a licensing agreement that benefits both parties.
The Licensing Agent is also involved in product development, securing on-brand licensed products that resonate with consumers. As sales begin, the Licensing Agent support in royalty reporting and other administrative requirements of the licensing agreement.
The Licensing Agent is also involved in product development, securing on-brand licensed products that resonate with consumers. As sales begin, the Licensing Agent support in royalty reporting and other administrative requirements of the licensing agreement.
What’s in it for me?
The Licensor gains increased brand awareness, potential revenue from royalties, and reaches new markets without the cost of direct production and a local office.
The Licensee leverages the popularity of the character to increase sales of their product and reach a wider audience.
The Licensee leverages the popularity of the character to increase sales of their product and reach a wider audience.
Why choose NLC?
Because we are experts in building licensing partnerships and brands. And we take it personal. Whether you’re a Licensee seeking iconic brands to collaborate with, or an established brand owner looking to expand your presence in new markets, NLC is your reliable partner to achieve your goals.